Our industry insight programme is geared to providing key data to move your business forward.

With almost 100 years of media experience and 30 years of experience in the SE Asia Interactive and Digital marketplaces, Third Space partners are uniquely positioned to identify the right information to guide you, and make use of their extensive contacts to ensure accuracy and timeliness.

At Third Space we believe delivering insight and market research is about offering a systematic, objective collection and analysis of data about your industry, your target market, or competition to increase your depth of understanding.

Throughout this process we continually sense-check and interpret the data to deliver useful information to guide your business decisions.

Our clients have described several areas where Third Space industry insight delivers returns that far exceed their investment in the process:

	Understand your market positioning Independent external feedback and competitor comparison can often provide a clearer picture of your business than an internal review, ensuring you have the right information at the right time to tailor your business and maximise revenue
	Identify and clarify key business opportunities We provide quantitative and qualitative intelligence that accurately describes customer needs, and may reveal or inspire innovation that leads to new opportunities and revenue growth
	Minimise the risk of doing business We reveal market insights that can expose unforseen risk factors including product saturation, competitor activity and long term changes in customer needs, protecting your investment for maximum return
	Create benchmarks and track success We recognise that corporate success may not always be defined by internal metrics. Experience has shown that even an annual growth of 10% can seem poor compared with a market growth of 20%. Third Space insight can help you set appropriate targets and reward exceptional performance

Regardless of the size, simplicity or complexity of your marketing research project, Third Space delivers value systematically addressing the following seven steps in the industry insight process.

	1. Define Marketing Problems and Opportunities 2. Set Objectives, Budget and Timetables 3.  Select Research Types, Methods and Techniques 4. Design Research Instruments 5. Collect the Data 6. Organize and Analyze the Data 7. Present and Recommend Market Research Findings

Working with Third Space ensures a specific, measurable, agreed, realistic and tightly scheduled outcome to your industry insight requirements.